Mano is an orchestration agency that helps brands around the world accelerate brand relevance and campaign impact. To date, they have helped brands, such as P&G, Facebook, Uber, Ikea, Carlsberg, and agencies such as GREY, Virtue, AKQA, and Forsman & Bodenfors.






Agency:  Mano 
Role: Strategy Manager




At Mano, I have been responsible for writing briefs, managing projects, and devising strategies for some of the biggest brands in the world.

Over the past two years, I have developed a solid understanding and skills in brand positioning, campaign and activation strategy. My main role is to identify and analyze cultural trends and changing consumer behaviours to help brands find their place in culture and create authentic narratives and experiences that drive brand growth.

I have worked with a renowned luxury fashion house, one of the top 3 vodka brands in the US, and an indie wine brand beloved by Lady Gaga, among others.





Photo credits:  WIP














Uncle Grey, part of the grand Grey agency network, works at the intersection of cultural strategy and creativity, producing work that creates cultural value and leads to commercial success. Uncle Grey works with brands such as Carlsberg, Canon, Coca Cola and bolia.com. 
 




Agency: Grey 
Role: Strategist




At Grey, I worked on pitches, unearthed insights into human behaviour, and analysed the effectiveness of campaigns for award ceremonies like the Effie EU and WARC.

I was part of the teams that won major European pitches. In the process, I conducted and handled the competitive and consumer analysis and introduced my thinking into the work. I also conducted a campaign evaluation for Canon's 'Find Amazing Everywhere' campaign and Bolia's annual brand campaign.




Photo credits:  Brian Buchard














Henrik Vibskov is a Danish multidisciplinary artist known for his whimsical fashion designs and eccentric show installations among international fashion audiences.



 


Brand: Henrik Vibskov (DK)
Role: Marketing & PR Coordinator





Henrik Vibskov is a Danish multidisciplinary artist known for creating surreal artworks where things are upside down. His runway shows mix performance art, music and spatial design, which makes them undoubtedly captivating.

During my time with Henrik, I developed a communication strategy that embodied his artistic qualities and boosted engagement. I worked closely with his design team to inspire his audience and tell stories about his creative process and the origins of each collection. I was also responsible for proposing and managing partnerships with cultural voices and fashion magazines, including Eva Al Desnudo and Hypebeast.


Results

186% increase in followers month over month (organic, 4 months) 
373% increase in engagements








Photo credits: Henrik Vibskov archive, designmuseum.fi














Flynn is a Berlin-based performance/3D artist and fashion designer. She pioneered clothing design as her primary creative medium, creating collections that revolve around artistic concepts, social commentary, and mixed media presentations.




Brand: Hermione Flynn
Role: Marketing & PR Assistant



Together with the marketing manager, I developed the SS16 communications strategy and marketing materials for Flynn's showrooms in New York and Berlin during the fashion weeks. I familiarised myself with different approaches to fashion marketing and developed skills in areas such as fashion PR, experiential marketing, events, creative production and networking.

Photo: Annika Jeck















Antinomy is a global creative studio based in Amsterdam. They create immersive digital spaces that are challenging the ways people interact with brands.





Agency: Antinomy.studio
Role: Freelance Strategy Consultant




I consult the team to deepen their understanding of consumers and help them gain insights for their creative process. As part of our collaboration, I was responsible for developing their new brand positioning and creating prospecting materials and cold email templates.




Photo credits:  WIP