Hermione Flynn can be (un)defined as fashion designer, performance artist, installation artist, film maker and image-maker. They pioneered clothing design as their primary creative medium, creating collections that revolve around artistic concepts, social commentary, and mixed media presentations.
Together with the marketing manager, I developed the SS16 communications strategy and marketing materials for Flynn's showrooms in New York and Berlin during the fashion weeks. I familiarised myself with different approaches to fashion marketing and developed skills in areas such as fashion PR, experiential marketing, events, creative production and networking.
Photo: Annika Jeck