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Strategic Planner

Henrik Vibskov is most commonly associated not only with a fashion label, but with a multitude of twisted yet tantalising universes created in relation to each collection. Vibskov is currently the only Scandinavian designer on the official show schedule of the Paris Mens Fashion Week.








Intro  

The danish fashion designer, Henrik Vibskov, has two lines of social media accounts which work as a promotional channel for Henrik Vibskov Boutique (@henrikvibskovboutique retail + online) and a personal profile, currently official account, of Henrik Vibskov himself (@henrikvibskov).  

The main objective of the Henrik Vibskov Boutique channel is to achieve a steady increase of followers in order to grow brand awareness and boost the retail and e-commerce sales.






Goal  

@HenrikVibskovBoutique SOME accounts to become the official accounts of the Vibs Universe.

July 2016:
@henrikvibskov - 40K followers (official)
@henrikvibskovboutique - 13K followers






Content Strategy  

The aim is to attract new followers by providing unseen insights into the Vibskov's studio, his creative process as well as his artistic archive.

- Vibskov's works (fashion, art, documentary series)
- Brand Connection (interviews, behind-the-scene)
- VIBS Community (regrams, influencers, events)
- Product Updates (staff picks)







KPI  

Increase from 13K to 19K followers in five months

November 2016:
@henrikvibskov - 43K followers
@henrikvibskovboutique - 19K followers








Copenhagen, DK
an.junkova@gmail.com