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Henrik Vibskov

STRATEGY
COMMUNICATION
SOME
Henrik Vibskov is most commonly associated not only with a fashion label, but with a multitude of twisted yet tantalising universes created in relation to each collection. Vibskov is currently the only Scandinavian designer on the official show schedule of the Paris Mens Fashion Week.







The danish fashion designer, Henrik Vibskov, has two lines of social media accounts which work as a promotional channel for Henrik Vibskov Boutique (@henrikvibskovboutique retail + online) and a personal profile, currently official account, of Henrik Vibskov himself (@henrikvibskov).  

The main objective of the Henrik Vibskov Boutique channel is to achieve a steady increase of followers in order to grow brand awareness and boost the retail and e-commerce sales.


Goal


@HenrikVibskovBoutique SOME accounts to become the official accounts of the Vibs Universe.

July 2016:
@henrikvibskov - 40K followers (official)
@henrikvibskovboutique - 13K followers


Content Strategy


The aim is to attract new followers by providing unseen insights into the Vibskov's studio, his creative process as well as his artistic archive.

- Vibskov's works (fashion, art, documentary series)
- Brand Connection (interviews, behind-the-scene)
- VIBS Community (regrams, influencers, events)
- Product Updates (staff picks)



KPI

Increase from 13K to 19K followers in five months

November 2016:
@henrikvibskov - 43K followers
@henrikvibskovboutique - 19K followers
 









I was involved in 

Administration of SOME
Communication Strategy
Influencer Marketing
Event organization & Sponsorship
Content Creation




To see the whole project please drop me a line at an.junkova@gmail.com.
This project was a part of my internship at Henrik Vibskov. 




INTUITION OF THE INSTANT
CARGO COLLECTIVE        LOS ANGELES, CALIF