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Uncle Grey, part of the grand Grey agency network, works at the intersection of cultural strategy and creativity, producing work that creates cultural value and leads to commercial success. 

At Grey, I worked on pitches, unearthed insights into human behaviour, and analysed the effectiveness of campaigns for award ceremonies like the Effie EU and WARC.

I was part of the teams that won major European pitches. In the process, I conducted and handled the competitive and consumer analysis and introduced my thinking into the work. I also conducted a campaign evaluation for Canon's 'Find Amazing Everywhere' campaign and Bolia's annual brand campaign.

Photo credits:  Brian Buchard